Privacy Policy

This privacy policy explains how personal data is collected, used and protected when you visit this website. The policy applies to all pages published under this domain. By continuing to use the site you acknowledge and accept the practices described below.

Who We Are

This website publishes independent editorial content comparing UK horse racing sportsbooks. It is operated by a team of sports analysts and data journalists. The site does not operate a sportsbook, accept bets or process gambling transactions of any kind.

What Data We Collect

We collect limited data through two main channels. First, server logs automatically record technical information when you load a page, including your IP address, browser type, operating system, referring URL and the date and time of your visit. Second, cookies and similar tracking technologies may collect information about how you navigate the site. Full details on cookies are available in our Cookie Policy.

We do not collect names, email addresses, phone numbers, payment details or any other directly identifying personal information unless you voluntarily provide it through a contact form or email correspondence.

How We Use Your Data

The data we collect is used for the following purposes: understanding how visitors interact with the site so we can improve content and navigation; maintaining the security and technical performance of the site; producing aggregated, anonymised traffic statistics; and fulfilling any legal obligations that apply to us as a publisher.

We do not use your data to build individual advertising profiles, and we do not sell personal data to third parties under any circumstances.

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we rely on the following legal bases for processing personal data: legitimate interests, specifically the interest in operating and improving an editorial website; consent, where cookies or tracking technologies require it; and legal obligation, where we are required to retain certain records by law.

Third-Party Services

This site may use third-party analytics services to measure traffic and usage patterns. These services may set their own cookies and collect data in accordance with their own privacy policies. Where we include links to external sportsbook websites, those operators are independent data controllers and their own privacy policies apply once you leave this site.

We may also use third-party advertising networks or affiliate programmes. These partners may use cookies to serve relevant advertisements or to track referrals. You can manage your cookie preferences as described in our Cookie Policy.

Data Retention

Server log data is retained for a maximum of 90 days before being automatically deleted. Anonymised, aggregated analytics data may be retained indefinitely because it cannot be linked to any individual. If you contact us directly, any personal data included in your correspondence will be retained only for as long as necessary to resolve your query and will then be deleted.

Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure or destruction. These measures include encrypted connections via HTTPS, restricted access to server infrastructure and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your Rights

Under the UK GDPR you have the right to access the personal data we hold about you; to request correction of inaccurate data; to request deletion of your data where there is no compelling reason for its continued processing; to restrict or object to processing in certain circumstances; and to data portability, meaning the right to receive your data in a structured, commonly used format.

You also have the right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal. If you wish to exercise any of these rights, please contact us using the details on our About Us page.

If you believe your data protection rights have been infringed, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). Details are available at ico.org.uk.

International Transfers

We aim to process all personal data within the United Kingdom or the European Economic Area. Where data is transferred outside these regions by a third-party service provider, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK government or an adequacy decision by the Secretary of State.

Children

This website publishes content related to gambling and is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that data has been collected from a minor, it will be deleted without delay.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or in applicable law. Any material changes will be noted at the top of this page with the date of the most recent revision. We encourage you to review this policy periodically.